Senior Google & Microsoft Ads management
Senior PPC built for profitable growth — managed directly by me.
I help established businesses cut wasted spend, improve performance and scale paid search with confidence — your strategy, decisions and account changes stay with me, supported by the PPC Vibe AI Engine.
Particularly useful when performance has stalled, tracking can’t be trusted, or scaling keeps hurting efficiency.
14+ years in paid search · £1M+/month in media budgets managed · Global & UK award-winning work · Google Partner
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No deck and no hard sell. I’ll reply within one working day.
Experience built at
A selection of brands managed during my agency career
Work delivered through previous agency roles; some accounts exceeded £1M/month in media spend. No current affiliation or endorsement is implied.
Your PPC can look busy while the business stands still
Many underperforming accounts share the same four symptoms. Recognise any of these?
Costs climb faster than results
You’re spending more, but leads, sales and profit aren’t keeping pace with the budget.
Google reports conversions your sales team doesn’t value
The platform records successful forms and calls; your business sees low-quality enquiries and thin revenue.
Every time you scale, performance dips
Budget goes up, CPA rises or ROAS slips — so growth starts to feel risky rather than exciting.
Nobody can tell you why
You get dashboards and activity reports, but no straight commercial diagnosis of what to change next.
PPC Vibe is built to fix the strategy, measurement and account problems behind those symptoms — not just make more changes inside Google Ads.
No account managers. No media markups. Just senior PPC.
Senior judgement, sharpened by better systems — and pointed at profit, not platform metrics.
Direct senior ownership
The person setting your strategy is the one in the data, making the calls and accountable for the result. No account handlers, no junior hand-offs.
Meet Adam →The PPC Vibe AI Engine
AI accelerates the monitoring, analysis and reporting underneath, so more of your account gets investigated — while every decision and change stays with me.
How the AI Engine works →The Conversion Signal Multiplier
I make sure Google is learning from real commercial outcomes — qualified leads, sales and revenue — not easy conversions that only look good inside the platform.
See the Conversion Signal Multiplier →Why PPC Vibe is different
Senior judgement, sharpened by better systems — and pointed at profit, not platform metrics.
Direct senior ownership
The person setting your strategy is the one in the data, making the calls and accountable for the result. No account handlers, no junior hand-offs.
Meet Adam →The PPC Vibe AI Engine
AI accelerates the monitoring, analysis and reporting underneath, so more of your account gets investigated — while every decision and change stays with me.
How the AI Engine works →The Conversion Signal Multiplier
I make sure Google is learning from real commercial outcomes — qualified leads, sales and revenue — not easy conversions that only look good inside the platform.
See the Conversion Signal Multiplier →My services
Google Ads Management
Your budget, managed like it's my own.
Most businesses running Google Ads are wasting 30-40% of their budget on the wrong keywords, poor match types, or campaigns that were set up once and never properly optimised. I fix that.
With 12+ years managing Google Ads accounts for brands like Virgin Media, O2 and Santander — and budgets ranging from £1,000 to £1M+ per month — I know exactly where money gets wasted and how to stop it.
When you work with me you get hands-on, senior-level management. Every week. Not a junior exec learning on your account while the senior takes the client call.
Bing / Microsoft Ads Management
Reach the audience your competitors are ignoring.
Most businesses focus exclusively on Google and completely overlook Microsoft Ads. That's actually good news for you — Bing audiences tend to be older, more affluent, and convert at a lower cost-per-click because there's less competition.
I manage Microsoft Ads accounts with the same rigour as Google — proper structure, regular optimisation, accurate tracking — so you're not just importing your Google campaigns and hoping for the best.
PPC Audit
Find out exactly what's working, what isn't, and what to do about it.
Whether your campaigns have been running for months and performance has plateaued, or you've just taken over an account that doesn't look right — a fresh pair of expert eyes makes a significant difference.
I'll conduct a deep-dive audit of your Google Ads (and Microsoft Ads if applicable) account covering structure, keyword strategy, bidding, ad copy, landing pages, and conversion tracking. You'll receive a clear, prioritised action plan — not a 40-page PDF full of jargon.
Most clients find at least 2-3 significant issues within the first hour. Many find they've been paying for the wrong clicks for months.
White Label PPC
Agency-quality delivery, your brand.
If you're an agency, consultant or marketing team that needs a trusted, senior PPC specialist to deliver work under your brand — I can help.
Having spent 12+ years working inside and alongside some of the UK's largest media agencies, I understand exactly how agencies operate, how to communicate professionally with end clients, and what standard of work your reputation depends on.
Whether you need ongoing account management, a one-off audit, or a campaign build — I deliver to agency standard, on time, under your brand. Fully confidential. No contact with your clients unless agreed. Your account, your relationship — I just do the work.
What I can handle:
- Full account management on an ongoing basis
- One-off audits and strategy documents
- Campaign builds and launches
- Reporting in your format and branding
Why Choose Me?
An SEO dream team
We're a group of experienced, been there, done that SEO experts. With over 25 years of combined experience, we've got the market know-how to help companies from every industry rank higher on Google and increase on-site conversion.
So you're in good hands.
What I do
Google-led paid search, managed personally — extended to Microsoft where it earns its place.
Google Ads campaigns
Google Ads can generate a flood of clicks and conversions while still failing to produce profitable customers — the problem often sits in search terms, structure, bidding, tracking, Performance Max or the signals Google is being trained on.
I manage the account directly each week, finding where money leaks, what’s genuinely creating value and what to change next.
Microsoft Ads / Bing ads
For the right accounts I extend the strategy into Microsoft Ads — extra search demand plus platform-specific audiences like LinkedIn targeting. CPCs can come in meaningfully lower than Google in some accounts, but it’s included only where the audience, volume and economics justify it.
PPC Audit
A senior deep-dive across 200+ technical settings, signals and architectural decisions — 5–7 prioritised actions, a branded scorecard, a recorded walkthrough and a call.
Money-back guarantee: I find £995 of fixable waste or the audit is free.
Senior judgement, accelerated by AI
The PPC Vibe AI Engine continuously handles the repetitive work beneath your account — monitoring performance, flagging anomalies, analysing search terms, checking budget pacing and producing clearer reporting.
That frees me to spend senior time on the decisions that need commercial judgement, instead of assembling data by hand.
It doesn’t replace accountability: every strategic recommendation, material change and budget decision stays with me. You also get a 24/7 live dashboard, a weekly written snapshot and a monthly review.
Meet your Senior Consultant
I'm Adam Riyadh.
14+ years of senior PPC delivery across the UK’s leading agencies including WPP, Brainlabs, MediaCom, Wavemaker, iProspect, Publicis and Merkle. Award-winning at Wavemaker for Best Paid Search Campaign Globally (2018). Now running PPC Vibe — agency expertise applied directly to your account.
Trusted when performance matters
Don’t just take it from me.
★★★★★ 5.0 rated on YunoJuno
“
You picked up a poorly performing account and, with your background, got it into shape and focused on delivering leads. I feel strongly you personally turned it around.
Anthony T.
Head of Marketing — Home Improvements
“
Adam was very proactive and managed the client relationship well. He showed his experience throughout the assignment and really delivered against what we expected of him.
Tom H.
Head of PPC — Merkle
“
Adam brought a lot of innovation to the account. A pleasure to work with, and I couldn’t recommend him enough.
Laura B.
Client Solutions Manager — Microsoft Advertising
Transparent pricing
Senior management from £1,200/month
The same senior service standard on every tier. Your fee reflects ad spend and account complexity — not features withheld to force an upgrade.
- No markup on your media
- 3-month initial term, then 30-day rolling
- You own your accounts and data
Is PPC Vibe a fit for you?
I work with a small number of clients at a time, so it helps to be upfront about where I add the most value — and where I’m probably not your best option.
Likely a fit if you…
- ✓
Invest — or are ready to invest — around £3k+/month in paid search.
- ✓
Sell a product or service people already want, with room to grow profitably .
- ✓
Care about profit and quality of results — not just clicks and impressions.
- ✓
Want a senior specialist running your account directly , with clear written updates instead of endless meetings.
- ✓
Are happy to share what a good lead or sale looks like , so I can optimise to what makes you money.
Probably not if you…
- —
Want to test with a few hundred pounds a month.
- —
Expect guaranteed or overnight results .
- —
Need SEO, social, content and creative handled too — I focus purely on paid search.
- —
Prefer daily calls and constant check-ins to async, senior delivery.
- —
Want the cheapest management going rather than the best return on your spend.
Two practical basics either way: you’ll need a website that can convert the visitors we send — it doesn’t have to be fancy, just fit for purpose — and to be happy adding conversion tracking to it so we can measure what’s actually working. I’ll guide you through both.
Common questions
The things prospects usually ask before booking a call.
Why work with a freelancer instead of an agency?
You get senior-level expertise without paying for layers of account managers, junior hand-offs or markup on your media. I run your account end-to-end — 14+ years agency-side at Wavemaker, WPP, MediaCom, Brainlabs and iProspect, applied directly to your account.
You work directly with the specialist making the decisions and changes — not a chain of account managers relaying messages. For most businesses below agency scale, that overhead simply doesn’t earn its keep.
What size budgets do you work with?
My sweet spot is monthly Google or Microsoft Ads spend from around £3k up to £100k — that’s where senior-led, lean management delivers the strongest return per pound of fee.
I’ve also run accounts spending £1M+/month at agency level (Virgin Media, O2, Santander, Cancer Research UK), so larger budgets are no problem. Much below £3k, a one-off PPC Audit is usually a better starting point than a retainer.
How is your pricing structured?
A base retainer plus a small percentage of spend above a threshold. Tiers are £1,200 / £1,600 / £2,500 depending on ad spend and account complexity. A typical account spending £30k/month works out at around £1,900/month all in.
No markup on media, no surprise invoices, and no scope creep into disciplines you didn’t ask for. Full breakdown on the Pricing page.
How quickly will I see results?
Honest answer: it depends on the starting point. For an under-managed account I’ll usually find quick wins — wasted spend, broken tracking, missing conversions — within the first two weeks. Meaningful performance lift typically shows in 30–60 days.
Anyone promising a 200% jump in week one is selling a story; sustainable performance comes from systematic optimisation, not magic tricks.
What’s included in your PPC Audit?
A £495 senior audit covering 200+ technical settings, signals and structural decisions — with 5–7 prioritised actions, a branded scorecard, a recorded walkthrough and a follow-up call, plus 14 days of support.
It comes with a money-back guarantee: I find at least £995 of fixable waste, or the audit is free. And the full £495 is credited to your first month if you start a retainer within 60 days. More on the PPC Audit page.
Find out what’s holding your PPC back
Thirty minutes. No deck, no hard sell — just a straight conversation about your account, your commercial goals, and whether PPC Vibe is the right fit.
Book a 30-minute strategy call Not ready for management? Explore the £495 PPC Audit →