Pricing
Senior PPC, priced honestly.
No markup on your media. No surprise invoices.
No long lock-ins. You'll see exactly what you pay — and exactly what it's for — right here, before we ever speak.
Monthly retainers
Senior, hands-on management of your Google and Microsoft Ads. Your tier is set by your monthly ad spend — find yours below. A 3-month initial term, then 30-day rolling, no long lock-ins.
Focused
£1,200 /mo
No % of spend
Best for focused accounts spending up to ~£10,000/mo
Book a callEvery tier includes
- Senior, founder-led management
- Search, Shopping & Performance Max
- Keyword & ad copy optimisation
- Structured testing with clear success and stop rules
- Competitor intelligence (auction + ads)
- Jargon-free reporting + 24/7 dashboard
- Monthly review (recorded or live)
Growth
£1,600 /mo
+ 3% of spend over £20k
Best for growing accounts, £10–50k/mo
Book a callEvery tier includes
- Senior, founder-led management
- Search, Shopping & Performance Max
- Keyword & ad copy optimisation
- Structured testing with clear success and stop rules
- Competitor intelligence (auction + ads)
- Jargon-free reporting + 24/7 dashboard
- Monthly review (recorded or live)
Scale
£2,500 /mo
+ 2% of spend over £50k
Best for higher-spend accounts, £50k+/mo
Book a callEvery tier includes
- Senior, founder-led management
- Search, Shopping & Performance Max
- Keyword & ad copy optimisation
- Structured testing with clear success and stop rules
- Competitor intelligence (auction + ads)
- Jargon-free reporting + 24/7 dashboard
- Monthly review (recorded or live)
The same senior service standard on every tier. Your fee reflects media spend and account complexity — not features withheld to force an upgrade.
Standard account setup is included where it fits the agreed scope. Complex new builds, migrations or advanced tracking may carry a one-off set-up fee — always quoted upfront, before we begin.
Enterprise — bespoke, larger or multi-market accounts. Custom scope, priced to fit.
Let’s talk →Why the price works — and why it performs
Two things make senior delivery at this price possible — and make it deliver results, not just activity.
The engine underneath
The PPC Vibe AI Engine
How a solo operator delivers to agency standard — for less.
My AI Engine does the repetitive analysis, monitoring and reporting a junior team used to — so you’re paying for fourteen years of senior judgement, not for hierarchy and handovers. Fewer people, no media markup, the calibre of work an agency charges £3,000–£5,000 for.
See how the AI Engine works →The difference in results
The Conversion Signal Multiplier
Why the results hold up.
I don’t just check your conversions are firing. I make sure Google is being trained on the actions that lead to real, profitable sales — not vanity form-fills or cheap clicks. Better signals in, smarter bidding out, less wasted spend.
The Conversion Signal Multiplier →“Very meticulous and well thought out. Gave good feedback and auditing with applicable actions to move the project forward.”
Matt C.
Digital Marketing Manager — Insurance
Senior experience built at WPP · Publicis · Dentsu · Mediacom · Wavemaker · iProspect · Brainlabs · Merkle
What every retainer includes
Whatever tier you’re on, the work is done personally by me, an experienced paid search specialist.
Senior, founder-led management
In your account every week — optimising, testing and steering strategy, not just checking in once a month.
The right campaigns for your goals
Search, Performance Max, YouTube, Demand Gen or Shopping. I pick the campaign types that’ll actually move your numbers, not a fixed checklist.
Audience targeting & remarketing
The right audiences dialled in from the start — plus hot remarketing audiences like abandoned carts, to win back buyers who almost converted.
Keyword & ad copy optimisation
Continuous refinement of what you bid on and what your ads say, tested against clear kill criteria.
Competitor intelligence, ongoing
I track your auction rivals and how their ad copy and offers shift — then act on it every week, not once at setup.
Conversion tracking kept honest
So every decision rests on real data — wasted spend caught and cut, not buried in vanity metrics.
Jargon-free reporting + a live 24/7 dashboard
Performance, wins and what I’m testing next — always on, so you’re never left in the dark.
Weekly performance snapshot
A short week-on-week report with my read on what moved, why, and what I’m doing next.
A monthly review — recorded or live
A look back at the month just gone: what changed, what it meant, and where to grow next.
A proper start
Launching fresh? I build the account from the ground up, with tracking and structure right from day one.
How we’ll work together
Designed to keep you informed without drowning either of us in meetings.
Async-first — I reply within one working day.
A weekly update, not a weekly call — a written performance snapshot each week, plus a monthly review; no standing calls clogging your diary.
Your dashboard is always on — check performance whenever you like.
Clear scope, no scope-creep — anything bigger, I quote upfront.
One point of contact: me — no account handlers, no hand-offs.
Creative — what’s included, what’s extra
Clear lines so the work stays high-quality and your week stays sane — for both of us.
Ad copy & creative direction
Headlines, descriptions and creative direction come with your retainer, always.
Ad images
Need static ad images? I can produce them with AI and Canva, quoted per job — not bundled into the retainer.
Video & brand assets
I don’t produce video. You provide logos, product photos and any video; I’ll spec exactly what’s needed.
Not ready for a retainer? Start with an audit.
- A deep-dive across 200+ technical settings, signals and architectural decisions — built on proprietary PPC Vibe best practices.
- 5–7 prioritised actions, a branded PDF scorecard, a recorded Loom walkthrough, a 30-minute follow-up call, and 14 days of email support.
- Ecommerce included — Shopping and Performance Max audited properly. Many freelancers won’t touch ecommerce. I do.
- Money-back guarantee — if I can’t find at least £995 of fixable waste, the audit is free.
- The full £495 credited toward month one if you sign a retainer within 60 days.
How billing works
Retainers start with your first month paid upfront, after which a monthly Direct Debit runs automatically. Audits are paid upfront via a secure open-banking link; no card needed.
A deliberately small roster
I take on a deliberately small number of clients, so every account gets senior attention — when capacity’s full there’s usually a short waitlist. As a Google Partner, new clients setting up fresh accounts can access up to £2,500 in Google Ads launch credit to stretch the first budget further.
Let’s talk
Not sure which tier fits?
That’s exactly what the call is for. Thirty minutes, no deck, no pitch — a straight conversation about your setup and where the fit is.
Book a 30-minute Strategy CallWant to see if PPC Vibe is a fit for your Account?
Thirty minutes. No deck, no pitch. Just a structured conversation about your current setup and whether there's a fit for the work I do.