Hi, I'm Adam Riyadh.
I’m a senior PPC specialist with 14+ years in paid search — including senior roles and demanding account work across WPP, Dentsu, Wavemaker, MediaCom, iProspect, Publicis, Merkle and Zenith.
I diagnose underperforming accounts, rebuild profitable growth, and steady things when PPC has stopped making commercial sense.
PPC Vibe gives growing businesses direct access to the specialist responsible for the work — no account handlers, no junior hand-offs. The PPC Vibe AI Engine speeds up the analysis, monitoring and reporting underneath; every strategy, decision and account change remains mine.
14+ years
in paid search
£1M+/mo
ad spend managed
No hand-offs
managed directly by me, start to finish
What that experience means for your account
Fourteen years is only useful to you if it changes how your account is run. Here’s what it actually buys you.
Senior ownership, start to finish
The person setting your strategy is the same person in the data, making the calls and accountable for the result. Nothing gets handed down to someone learning on your budget.
Commercial judgement, not just clicks
I’ve run paid search for household brands and spent my own money scaling ecommerce businesses. I know the difference between a pretty dashboard and performance that actually makes money.
Faster, deeper analysis
The PPC Vibe AI Engine lets me analyse more of your data and spot problems sooner. Every conclusion is checked and verified before it touches your account — the judgement stays human.
A deliberately small roster
I cap the number of accounts I take on, so every client keeps sustained senior attention — not just while they’re the newest name on the roster.
Experience built from every side of PPC
Fourteen years — agency-side, client-side and as a business owner spending my own money. Here’s what each chapter added.
2012–2015 · Where it started
Chameleon & Trada
A not-for-profit digital agency, alongside Trada — the commission-only global platform where you were paid purely on account performance. Ranked Top 5 PPC freelancer worldwide.
Learned in an arena where only real results paid.
2015–2017 · Agency scale
MediaCom, luxury ecommerce & MEC
Paid Search Manager roles running flagship accounts and leading PPC teams, plus Amazon Ads at a major London media agency for household FMCG and public-sector brands.
Big-brand strategy and team leadership.
2016–2018 · My own money on the line
Founder — Amazon pet brand
Built and scaled my own Amazon product brand across the UK, France and Germany — over £100k in revenue in a single 30-day period.
Learned what wasted spend feels like out of your own pocket.
2018–2020 · Award-winning, big-budget
Senior contractor — Wavemaker & Zenith
A national online estate agency and a major supermarket at Wavemaker ( 20% YoY growth in a down market); migrating a telecoms giant at Zenith. Best Paid Search Campaign — global and national — 2018.
Performance under pressure, on seven-figure budgets.
2020–2022 · Founder, full P&L
CMO & Co-Founder — an award-winning ecommerce brand
Owned sales, marketing and the numbers for a UK ecommerce business — from acquisition strategy to the bottom line.
Marketing judged by profit, not clicks.
2023–2026 · Director level, right up to today
Head of PPC, then Paid Search Director
Head of PPC at a subscription business, then Paid Search Director at Dentsu on major telecoms and financial-services accounts, most recently in the travel sector.
Recent director-level leadership — not expertise left in the past.
2026 · Now
PPC Vibe
Everything above, delivered directly by me — no agency layers, no junior hand-offs.
The senior specialist agencies hire — now working directly for you.
Experience that translates into outcomes
A few results from managing large accounts — and from spending my own money to grow businesses of my own.
£100k+
revenue in a single 30-day period
Built and scaled my own Amazon brand across the UK, France and Germany — spending my own money.
+20% YoY
growth in a down market
Delivered for a national online estate agency at Wavemaker, through a depressed housing market and the run-up to Brexit.
Full P&L
of an award-winning ecommerce brand
Co-founded and ran it as CMO — responsible for acquisition, sales, marketing and the commercial numbers, not just campaign metrics.
Figures from businesses I owned and previous agency engagements. Further context available on request.
Have an account that needs senior attention?
Book a strategy callAwards & recognition
Top 5 PPC freelancer on Trada
Ranked among the platform’s five highest-performing PPC freelancers worldwide, 2013.
Best Paid Search Campaign — Global
Across Wavemaker’s international office network, 2018.
Best Paid Search Campaign — UK
Across WPP agencies nationally, 2018.
Performance Marketing Awards
Shortlisted, Best Paid Search Campaign, 2019.
Current certifications & partner status
Certifications held by Adam
What colleagues and clients say
“
You picked up a poorly performing account and, with your background, got it into shape and focused on delivering leads. I feel strongly you personally turned it around.
Anthony T.
Head of Marketing — Home Improvements
“
Adam was very proactive and managed the client relationship well. He showed his experience throughout the assignment and really delivered against what we expected of him.
Tom H.
Head of PPC — Merkle
“
Adam brought a lot of innovation to the account. A pleasure to work with, and I couldn’t recommend him enough.
Laura B.
Client Solutions Manager — Microsoft Advertising
Receiving the Best Paid Search Campaign (Global) award — Wavemaker, 2018.
Experience Across Brands Including:
See whether PPC Vibe is the right fit for your account
Thirty minutes. No deck and no hard sell — just a straightforward conversation about your PPC setup, your commercial goals, and whether I can genuinely help.
Book a 30-minute strategy callWant to see if PPC Vibe is a fit for your Account?
Thirty minutes. No deck, no pitch. Just a structured conversation about your current setup and whether there's a fit for the work I do.