White-Label PPC for Agencies

Is PPC the missing piece in your agency?

You already have the client relationship. They trust you for web, SEO, creative or wider marketing — but paid search keeps coming up, and you don’t want to build and manage an internal PPC department. This is built for:

SEO, web, creative and social agencies whose clients increasingly ask for Google Ads.
Agencies that want PPC as a profitable recurring service — without hiring a £50k+ specialist and hoping it works out.
Consultants and lean agencies that want to add senior PPC while keeping their own operation small.
Agencies ready to hand over complete accounts to a specialist who manages them end to end.
Agencies unhappy with a high-volume white-label provider and looking for direct senior ownership.

Every PPC client you refer elsewhere is revenue — and potentially a wider client relationship — you no longer control. Keep the relationship, and let me handle the paid search.

Best fit: agencies ready to hand a complete account to a senior specialist and step back. (There’s a full “is this a fit?” check further down.)

Senior delivery — not a production line

Many white-label services rely on layers: a salesperson, an account manager, and an unseen delivery team you can’t vouch for. With PPC Vibe, the person you speak to is the person managing the account.

I bring 14+ years of paid-search experience from agencies including WPP, Brainlabs, Mediacom, Wavemaker and iProspect. The PPC Vibe AI Engine handles much of the repetitive analysis, monitoring and reporting underneath; I stay responsible for every strategy, decision and account change — senior, accountable delivery under your brand, without the overhead of building the function internally.

One accountable specialist

I manage the account — you always know who that is.

Completely white-labelled

Your brand, your reports, your client relationship.

Built for agencies

Client-ready reporting, private partner notes and clear confidentiality terms — a genuine white-label service, not a freelancer removing a logo.

Two clearly defined ways to work together

The default

Backend fulfilment

I manage the account end to end behind the scenes. You remain the sole client contact and receive a live branded dashboard, a weekly client-ready summary and private partner notes. Best for most agencies — lowest cost, cleanest responsibilities, minimal meetings.

In the room

Client-Facing fulfilment

Everything in Backend, plus agreed attendance at selected client meetings under your agency brand. Client-Facing pricing covers a defined level of involvement — one scheduled monthly client meeting, with prep and follow-up. Additional meetings, pitches or higher-touch support are scoped separately.

Accounts can move between the two models as their needs change.

What every white-label account gets

Complete account ownership. Campaign build, optimisation and ongoing strategy, managed directly by me.
Google & Microsoft Ads management. Search, Shopping, Performance Max and the campaign types the account actually needs — not every platform forced into every plan.
Conversion measurement. Accurate PPC tracking and a clear view of which actions Google is optimising towards.
White-labelled Looker Studio dashboard. Live performance reporting in your branding, available whenever you or your client need it.
A weekly client-ready summary. What changed, what worked, what didn’t, and what’s next — ready to forward.
Private partner notes. Anything sensitive or strategic your team should know before speaking to the client.
Protected client relationship. No unauthorised contact, solicitation, or public use of the client.
The PPC Vibe AI Engine. Repetitive analysis and monitoring accelerated by AI; strategy and decisions stay human-led.

This is complete account fulfilment — not task-by-task overflow, and not a senior QA layer over your own staff. It works best when I can take clear ownership of the account rather than supervise someone else’s delivery.

I help you scope the work properly

Before you quote, I can confirm whether the opportunity is a good fit, what the account is likely to need, and which wholesale pricing band applies — so you don’t undersell the work or promise something unrealistic.

Backend: a fit check, scope and wholesale quote.

Client-Facing: pitch strategy and attendance where agreed.

(No full free account audit or bespoke proposal for every speculative lead — the fit check is the pre-sale help; deeper work belongs in Client-Facing or a paid engagement.)

You keep the client. You keep the margin.

My rate is wholesale to you. You set what your client pays and keep the difference — and because it’s a flat fee, not a percentage of ad spend , you can forecast your margin before you sell the account.

Backend Invisible · wholesale £800

Client-Facing In the room · wholesale £1,500

What you charge your client · per account / month £1,500

Number of accounts 3

My wholesale rate
(per account)

£800

Your margin
(per account / month)

£700

Your total margin
(per month)

£2,100

Your total margin
(annualised)

£25,200

Indicative rates — your exact quote is confirmed on the call and scales for larger or more complex accounts.

No minimums, no lock-in. Start with a single account. 30-day rolling, cancel any account with 30 days’ notice, either side.

A one-off build or set-up fee may apply where an account needs a rebuild, migration or advanced tracking work — always quoted upfront, before you commit the client.

Book a partnership call →

Is this partnership a fit?

I’d rather tell you now than take on the wrong kind of partnership.

It’s a fit if you want to…

Hand a complete PPC account to a senior specialist — and step back
Keep the client relationship and the margin, with none of the delivery
Offer senior PPC without hiring, and without a team to manage
Work with one accountable person, not a rotating pod
Keep it low-touch — a live dashboard and a monthly summary, not daily check-ins

It’s not a fit if you want…

Someone to manage or QA your own junior PPC staff
Piecemeal overflow tasks slotted into your existing process
An emergency account rescued in a few days
Daily involvement, constant meetings or open-ended availability
The cheapest possible option, whatever the quality

Not sure which side you’re on? Book a partnership call and I’ll tell you honestly.

Whose hands your reputation is in

When you white-label, you’re lending someone your name. Here’s who you’d be lending it to:

14+ years of senior paid search , mostly agency-side — WPP, Brainlabs, Mediacom, Wavemaker and iProspect — on brands spending up to £1m+/month.
Award-winning — Best Paid Search Campaign Globally (Wavemaker) and Nationally (WPP).
Google Partner , current across Search and Measurement, plus Microsoft Advertising.
Your clients stay yours. Non-solicitation is written into the agreement.

Senior agency leaders on working with me

“Technically good, managed the client well, and hard working.”

James Foot

joint Head of PPC, Wavemaker UK

“Very proactive and managed the client relationship well. He showed his experience throughout and really delivered against what we expected of him.”

Tom H

Head of PPC, Merkle

“Adam quickly got to grips with the account with a low-touch handover, resumed activity and was soon fixing issues and identifying new opportunities.”

Stuart Smith

Business Director, Merkle

NDA and data-processing agreement as standard.
Professional indemnity insured , with clear liability terms.
You keep full ownership of the account and data throughout.

Common questions from agencies

Will my clients know you’re involved?

All client-facing communication and deliverables appear under your agency brand. In Backend I’m entirely behind the scenes; in Client-Facing mode I appear only as a member of your team, under your brand. Account access is arranged through the appropriate agency or manager-account structure wherever possible.

Will you ever contact or poach my clients?

I never contact, solicit or communicate with your clients independently. Any client contact happens only when you request it, under your brand, within the agreed model. Non-solicitation is in the agreement.

Do you manage our PPC team, or do individual overflow tasks?

No. The service works best when I take clear ownership of a complete PPC account — strategy, build, optimisation and reporting. I don’t act as a senior QA layer over junior staff, and I don’t take on disconnected task lists inside someone else’s delivery process.

Are you actually white-label, or just a freelancer who removes their logo?

Genuinely white-label: agency-branded reports and dashboards, an agency-email option, a defined communication protocol, private partner notes for your team, and non-solicitation in the agreement.

Who’s liable if something goes wrong — and are you insured?

I carry professional indemnity insurance, and liability is set out clearly in the agreement, with a defined escalation route for urgent issues.

Can my client’s contract even allow this?

Some contracts restrict subcontracting or external data access. I’ll work within whatever your agreements require — NDA, data-processing terms, read-only access where appropriate — so you stay compliant.

How do I judge the quality of your work if I’m not a PPC expert?

Your monthly client-ready summary is written in plain English — what changed, what worked and why — so you can sense-check the account and speak to your client with confidence, without being a PPC specialist yourself.

You’re one person — what if you’re overloaded, ill or away?

I deliberately cap capacity (I confirm I have room before taking anything on), document every account thoroughly, and give advance notice of any planned leave. Any contingency arrangements are explained before the partnership begins.

Which platforms do you cover, and how fast can you launch?

Google Ads and Microsoft Ads — Search, Shopping, Performance Max, YouTube and Demand Gen, ecommerce included. Typically live within ~10 business days of full access and approvals.

Senior PPC, delivered under your brand.